By Jenna Randle
(AP) — Cyber Monday deals are being stretched out this holiday season, crimping sales on Cyber Monday itself.
"I didn't go cyber Monday shopping this year, I don't think I really will," said BYU student Jessica Ransom.
Retailers like Target and Amazon offer cyber deals all through November, turning "Cyber Monday" into cyber weeks and even cyber months. Because of these elongated online sales, estimates for online shopping were lower than expected.
"I do a lot of online shopping," said BYU student Kaylie Rawe, "But I didn't do the whole cyber Monday thing this year because I can always find sales."
IBM Digital Analytics Benchmark reported that online sales rose 8.5 person compared to 2013. That still makes it the busiest U.S. online shopping day of the year so far - a title the date has held since 2010. But it was less stellar growth than last year's Cyber Monday, when online sales jumped more than 20 percent.
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