Monday, October 14, 2013

#5// A Valuable Currency

Who Pays For Journalism?
Advertising. Where is my Staples’ “that was easy” button?  

Okay… Actually I want to talk about the “current & future business models.” Specifically, pay per view. And even more specifically, Netflix. Some people argue that Netflix is “bringing gloom to Hollywood,” (Like in this article: http://variety.com/2013/digital/news/netflix-stock-boom-may-bring-gloom-to-hollywood-1200606326/) while users and reviewers rave about the online streaming service.

Brian Stelter kind of started this ferris-wheel of brain activity for me earlier today when he posted on his twitter account, "Was "Walking Dead" helped by binge-viewing of prior seasons? hard to say, but season three's been up on Netflix for two weeks."

Netflix really has turned it’s viewers into puppets – as they will watch whatever the company decides to stream. And because Netflix is cheap, many users are canceling subscriptions to Direct Tv, Verizon Fios, TiVo and Cable... and using Netflix as their base entertainment. So naturally, that takes away from who is paying for all broadcast journalism. But think about this: what benefit has Netflix had on documentaries? The other realm of journalism. When googling just, “Netflix and documentaries,” you come up with this: https://www.google.com/#q=netflix+and+documentaries+; pages and pages of previously unknown documentaries made by unknown journalists that are found on Netflix. Thanks to this “media money sucker,” hundreds of documentary journalists are getting their work out in the world for people to see. So before hundreds of newspaper journalists rage on Netflix's latest deal with Virgin Mobile, maybe they should re-evaluate. From one artist to another, do we blame Netflix for taking away “what pays for journalism,” by urging users to cut the chord on tv subscriptions… or do we applaud them for aiding our material in being seen? What is the more valuable currency to "pay for journalism?" Cash money or material views? 


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